Lolita fashion and Kawaii are the very essence of Fluffy Tori. The brand’s director, Joëlle (aka Fluffy Kawaii Jo) from Switzerland, the designer, Mezzo from Germany, and the marketing & community manager, Edan from France, work together to create clothing, accessories, and stationery that will make you happy and “as fluff” kawaii. We create everything, from our highly popular pins, stickers, and jewelry to dresses, sweaters, and shoes in all sizes, typically in pastel tones, featuring cute magical creatures on bright and cheerful themes that will bring a smile to everyone who wears them. Sometimes, we also draw inspiration from more sophisticated themes of classic and gothic Lolita or create items inspired by pop culture because we firmly believe that anyone can be both a magical princess and a true nerd.
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